The recovery of the event industry post COVID-19 is fast approaching. This period was particularly conducive to thinking about and optimising new event solutions that will be the trends of tomorrow.

The current crisis in Covid-19 is forcing us to rethink our uses, particularly in public places. Faced with this challenge, the events sector offers solutions adapted to this unprecedented situation.

Discover the key moments in the history of FUGU: from Furniture to Hospitality to Structures.

Wood, one of the oldest building materials, is now the most modern, especially in its ecological and organic aspects.

How to offer connected and more interactive events to engage visitors and participants who are increasingly demanding in terms of events?

Winter is approaching, the weather is changing but habits remain. Setting up a terrace or rooftop is a simple way to make the most of the space available all year round.

The winter period is too often under-exploited in the field of event marketing. However, winter has a great potential that can be exploited through innovative structural solutions. This choice of differentiation is one of the keys to success.

Promoting your event by working on an influence strategy can be useful in the age of social networks and real-time sharing.

Experiential marketing has become a major trend in recent months and, although it takes many forms, the trend obviously does not spare the event sector. We have already had the opportunity to talk about the importance of emotion in corporate events in order to create a bond and leave a lasting impression, and it is clear that brands have grasped the challenge.

Street marketing is one of the most effective communication techniques for reaching out to targets, reinforcing local communication or boosting sales.