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Immersive experience: make the difference!
" Hallucinating " and " psychedelic" are the first words that come to mind when consumers leave an immersive experience. For a few minutes, we glide through a fantasized universe to enjoy an unparalleled experience.
At FUGU, we've been working on the subject and have developed ephemeral structures specifically for immersive events.
Put emotion at the heart of your event
Immerse your customers in your brand universe
with our immersive structures
The E&H Lab agency called on FUGU for the national Chaos campaign.
Our team installed a 65m² immersive dome on the forecourt of the Saint-Lazare station, designed to represent the human brain.
This immersive scenographic installation, featuring 360° audiovisual projections and virtual reality, was designed to raise public awareness and change attitudes.
Campaign objective: To help people understand what it's like to live with a mental illness such as depression, bipolar disorder, phobia or addiction.
With a capacity of 50 people at a time, the CHAOS dome also invited participants to write a word at the beginning and end of their journey. Combined with a range of emotions, these words were used to take the pulse of awareness and, ultimately, of changing perceptions of mental disorders thanks to CHAOS.
An activation that places the experiential at the heart of its strategy, with the aim of generating emotion and creating interaction between participants to leave a lasting impression.
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Making classical music accessible and promoting Dassault Systèmes innovations?
This was the objective, largely achieved, of the Virtual Harmony evening, during which our dome welcomed the finest violinists, including Renaud Capuçon.
Installed in the Jardin des Plantes in Paris, our 300m², 19-meter dome hosted one of the major concerts of 2020.
To present its latest innovation, the 3D varius, the first violin printed using a 3D printer, Dassault Systèmes organized an unusual evening.
With the Superbien team as video partner, the audience was treated to a real live video mapping show , to the rhythm of the concerto led by Renaud Capuçon.
DISCOVER THE VIDEO
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For the presentation of the project in Saint-Malo, Energy Observer chose FUGU to equip itself with a geodesic dome to launch its event.
Adorned with a half-white, half-transparent membrane featuring Airtex® technology, the 95 m² FUGU dome blends perfectly with the reflections of Le Navire.
Inside, discover the world of the Energy Observer project, from its conception to the present day!
All this in a totally immersive setting, thanks to Oculus virtual reality headsets in partnership with Samsung.
The FUGU Geodesic Dome ensures a unique and unrivalled customer experience for visitors to the project.
THE PROJECT IN VIDEO
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In today's hyper-connected world, where users love to live new experiences and share them on social networks,immersive displays are a great way to make a lasting impression.
The predominant role played by our senses and emotions in decision-making is well established.
Neuroscience has amply demonstrated the positive or negative impact of emotion on our future choices and ability to make decisions.
From a marketing point of view, our past emotions, felt during specific events (store visit, product consumption, impact of certain brand communications...), will determine our inclination to buy or not, and the bond we will forge with the brand.
Immersive structures offer the advantage of providing a collective experience for all visitors that, unfortunately, virtual or augmented reality masks and goggles do not.
Beyond one's own emotions, the impression left by the device is multiplied by the contact with others and the feeling of sharing the same experience.
Our immersive structures have already convinced numerous brands such as Orange, Chaos, Dassault Systèmes, and the Big Bang de l'emploi.
If you'd like to find out more about our experiential and immersive devices, please don't hesitate to contact us!
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