Street marketing is one of the most effective communication techniques for reaching out to targets, reinforcing local communication or boosting sales.

Organising an event means finding a suitable venue that meets the requirements of the subject, but also the image of the brand... It is then necessary to decide whether to hold the event outdoors or indoors.

Product launch, opening of a new point of sale, VIP loyalty operation... corporate events are doing rather well. However, faced with the proliferation of events, it is increasingly complicated for brands to stand out and create a difference in order to make a mark and take advantage of these often strategic and costly communication operations.

Whether it is an internal event such as a seminar or an annual mass, or an external event for clients or partners, the organisation of an event is often a strategic moment for a company. Among the elements of success, the choice of the venue is probably one of the most important and should not be left to chance...

Event marketing is a popular part of communication strategies, both internally and externally. Indeed, there are many opportunities to organise an event: company anniversary, launch of a new product, sales seminar, sponsorship of a larger event (music festival, sports event, etc.)...

Take advantage of a unique and panoramic viewpoint, take in the height and dominate the city, suspend time, the moment to admire the panorama... Department shops, hotels or restaurants... rooftops are particularly prized in real estate and arouse the interest of professionals in search of an exceptional place

If some pessimistic oracles had predicted the end of physical events, pushed aside by the explosion of digital, the reality is quite different and it is clear that events for the general public as well as for professionals have never been as popular as they are today.