This winter, the famous Swiss brand Nestlé Nespresso SA teamed up with Fusalp, leader in luxury ski wear, to launch a limited-edition collection for the festive season! To immerse visitors in the world of the two brands, the Adventix agency called on the FUGU team to create the structure of a chic and elegant Winter café in Zermatt.

Like every year, the Francofolies come back to thrill the festival-goers who came from all over Europe to applaud the greatest French-speaking singers of our time. FUGU was there to participate in this 37th edition!

The automotive industry is full of surprises. Even in the face of an epidemic, manufacturers and engineers have never stopped being creative in order to offer you even more efficient and unusual models. New electric models, marketing activations, communication strategies, we share with you all the news of the automotive event industry!

It is undeniable! The pandemic has forced many sectors to rethink the organisation of their events. The automotive sector, sensitive to the digital and CSR dimension towards which we are heading, is taking advantage of the recovery to demonstrate its ability to adapt and reinvent itself. So what can we expect from motor shows in 2022?

Sport is a way to bring people together around a common passion while creating a strong sense of belonging for its followers. This ever-growing market is a strategic open door for companies wishing to highlight their values, their commitments and their products. Sport then becomes a means of communicating to the greatest number of people.

Today considered as THE method to convert targets into members of an engaged community, influencer marketing is used by the biggest brands. Between high visibility, authentic message and audience reactivity, collaborating with influencers brings many benefits in the long term. 

It's time for a reunion! Surprising the public, making an impression and offering never-before-seen installations will be the challenges of this new year that is fast approaching. We have found, especially for you, the must-have solutions that will make your events of 2022 even better!

Whether you want to communicate on your new products or increase your reputation, participating in this type of event requires a certain amount of organisation beforehand. Discover our 5 tips to make your stand THE spot not to be missed!

Considered as one of the best practices in event marketing, the roadshow is THE solution to make an impression while promoting your brand and your products! Don't hesitate, go and meet your contacts directly.

Restaurant owners are looking for ways to make their restaurants more profitable during the winter months to attract more customers. Find out how to optimise your outdoor space in the middle of winter with our unusual, high-end structures.

In Grenoble, we invite you to live a spectacular immersive experience in the presence of our partner R-cuBE inside one of our immersive domes.

The vaccination period has begun. Several town halls and other public spaces will be requisitioned to serve as vaccination centres. In order to help the emergency teams in the creation and fitting out of these new spaces, we propose three of our structures which will make it possible to create temporary testing and vaccination centres, mark out the area, inform the population and manage the flow of people.

Discover the key moments in the history of FUGU: from Furniture to Hospitality to Structures.

Wood, one of the oldest building materials, is now the most modern, especially in its ecological and organic aspects.

How to offer connected and more interactive events to engage visitors and participants who are increasingly demanding in terms of events?

Winter is approaching, the weather is changing but habits remain. Setting up a terrace or rooftop is a simple way to make the most of the space available all year round.

The winter period is too often under-exploited in the field of event marketing. However, winter has a great potential that can be exploited through innovative structural solutions. This choice of differentiation is one of the keys to success.

Promoting your event by working on an influence strategy can be useful in the age of social networks and real-time sharing.

Experiential marketing has become a major trend in recent months and, although it takes many forms, the trend obviously does not spare the event sector. We have already had the opportunity to talk about the importance of emotion in corporate events in order to create a bond and leave a lasting impression, and it is clear that brands have grasped the challenge.

Street marketing is one of the most effective communication techniques for reaching out to targets, reinforcing local communication or boosting sales.

Organising an event means finding a suitable venue that meets the requirements of the subject, but also the image of the brand... It is then necessary to decide whether to hold the event outdoors or indoors.

Product launch, opening of a new point of sale, VIP loyalty operation... corporate events are doing rather well. However, faced with the proliferation of events, it is increasingly complicated for brands to stand out and create a difference in order to make a mark and take advantage of these often strategic and costly communication operations.

Whether it is an internal event such as a seminar or an annual mass, or an external event for clients or partners, the organisation of an event is often a strategic moment for a company. Among the elements of success, the choice of the venue is probably one of the most important and should not be left to chance...

Event marketing is a popular part of communication strategies, both internally and externally. Indeed, there are many opportunities to organise an event: company anniversary, launch of a new product, sales seminar, sponsorship of a larger event (music festival, sports event, etc.)...

Take advantage of a unique and panoramic viewpoint, take in the height and dominate the city, suspend time, the moment to admire the panorama... Department shops, hotels or restaurants... rooftops are particularly prized in real estate and arouse the interest of professionals in search of an exceptional place

If some pessimistic oracles had predicted the end of physical events, pushed aside by the explosion of digital, the reality is quite different and it is clear that events for the general public as well as for professionals have never been as popular as they are today.