Street marketing is one of the most effective communication techniques for reaching out to targets, reinforcing local communication or boosting sales.
In addition to promoting direct contact between the brand and its audience, it allows messages to be conveyed in a different way and also to surprise.
But whether it is a question of taking over a busy area in the centre of town or integrating a sporting or cultural event, what type of event structures should be chosen to maintain a high-end image and change from the traditional marquee?
Here are some examples made in FUGU.
The geodesic dome, the structure of all events
The dome is a innovative self-supporting structure The dome is a self-supporting structure made of geodesic bars which does not require the use of pillars and therefore offers the possibility of exploiting the entire interior surface.
In addition to this technical feature, it is easy to assemble and dismantle, but also very resistant and can accommodate up to 1000 people depending on its size.
Ideal as an alternative to traditional tents, it is particularly suitable for sports events, roadshows, concerts and festivals... but also for rooftops or other places with panoramic views. The crystal version of its membrane gives it a 360° opening to the outside.
Design containers and roadshow cubes that can be modulated as required
100% nomadic structuresThe roadshow containers and cubes can be stacked and used to create fully customisable spaces with floors, terraces, patios, etc. with a capacity of 15 to 50 people.
The high-end finishes such as parquet flooring, glass walls... make them elegant and aesthetic structures to be favoured for product launches, pop-up stores, or temporary bars...
The LightPod, the latest FUGU structure
Always at the forefront of event innovation, the LightPod is the latest addition to the FUGU range: a circular structure The LightPod is the latest addition to the FUGU range: a circular structure with a 180° view of the outside world to accommodate public reception areas such as sales offices or product demonstration areas...
Easily transportable and not very bulky (capacity of about 8 people), it easily finds its place in the environment and adapts to any type of event or need.
FUGU's range of ephemeral structures includes many models and offers multiple possibilities to meet the most demanding requirements for corporate events: modularity, customization, logistics, etc. Do not hesitate to contact our sales team to study your project.
Download also our guide "5 brands, 5 winning strategies for an outstanding event"!
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