Product launch, opening of a new point of sale, VIP loyalty operation... corporate events are doing rather well. However, faced with the proliferation of events, it is increasingly complicated for brands to stand out and create a difference in order to make a mark and take advantage of these often strategic and costly communication operations.
Investing in unusual outdoor locations, setting up street marketing operations and going directly to meet the public where they are is becoming a promising avenue for arousing interest and generating positive spin-offs.
Nevertheless, welcoming large numbers of people in good conditions in the open air requires special logistics and ephemeral structures adapted to these events.
Nomadic structures bury old tents
One of the major challenges in this type of outdoor operation is to manage to combine the specificities of the outdoor event: anticipating the risks of the weather, providing sufficient capacity, organising the logistics and the assembly of the reception structures, etc., while respecting the brand image and the tone of the message that the company wishes to convey.
It is indeed hardly conceivable today for a luxury brand to welcome VIP clients under an old tent that is only half waterproof. This could be risky for the comfort of the guests as well as for the brand's image: you can't get more chic and glamorous than a big top!
Elegant and modular nomadic structures
The trend is therefore resolutely towards nomadic structures that combine modularity, ease of assembly and elegance.
Concepts with diverse and harmonious shapes that will have no trouble integrating into all types of places without distorting the surrounding decor.
These innovative structures are attracting more and more brands and companies wishing to organise original events in unusual locations while maintaining a certain standard.
FUGU ephemeral structures
At FUGU, we design nomadic structures that respond to these issues: the combination of elegant designs and the robustness of reliable ephemeral structures adapted to all safety and weather conditions.
Our domes, galleries and design containers offer not only the modularity necessary to take over rooftops, beaches and public squares... but also a large capacity to welcome the public.
We have also designed transparent crystal versions that are particularly well suited to venues with panoramic views such as rooftop terraces. Both closed and open to the outside, they combine the advantages of a sheltered location with the charm of outdoor events.
If you have any questions about our outdoor structures, please do not hesitate to contact our team.
Download also our guide "5 brands, 5 winning strategies for an outstanding event"!
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