Today, more and more companies are concerned about their environmental impact on a local, national and global scale. The CSR approach is at the heart of current and future issues. The events sector is no exception and is already making the transition. Scenography is becoming green, goodies are being recycled and wooden structures are coming to life.
What are the advantages of using a wooden wooden structure ?
Wood, an ecological material
Wood is above all natural and renewable. Unlike other raw materials, it absorbs CO2 instead of releasing it. During its growth, thanks to photosynthesis, trees absorb CO2 from the air and thus act as an air purifier.
Exploiting a forest means making it live and develop! This may seem strange at first, but it is true. When a tree is cut down, all the CO2 stored during its growth remains trapped in the material instead of being released into the air after natural decomposition. In addition, cutting down mature trees leaves room for young shoots to carry out the photosynthesis process. This responsible and sustainable forest management has enabled France to increase its forest area by almost 3 million hectares since 1980.
Wooden structures are reusable and recyclable. Their manufacture produces a very small amount of waste, which is also recyclable (scrap wood). These two points are essential factors today in the fight against global warming.
It is essential to ensure that the wood used for its structure comes from sustainably managed forests through the FSC & PEFC labels.
Wood, the new trend in events
Wooden architecture has become very popular in recent years. This trend comes from Scandinavian countries where wood has been omnipresent for several centuries. The recipe is simple: aesthetics, simplicity & practicality.
Event professionals know that a successful event is one that stimulates the emotional dimension of visitors. Creating a warm and uncluttered space allows these emotions to be aroused. Here are some examples of wooden structures that stand out from the crowd:
This pop-up store perfectly succeeds in its mix of coloured wood and mirror for a dynamic and pure image.
For this ephemeral bar, the coloured and planted scenography blends with the roundness and lightness of this structure.
This architectural feat, created in the 1970s, uses the flexibility of wood to create a rounded shape that embodies the organic side of this material.
Over the years, the world of events, historically not very ecological (single-use structures, production of a large quantity of waste, etc.), has become more responsible in response to consumer demand.
The wooden structure is consensual. Innovative, design and reusable, it is suitable for both indoor and outdoor events.
The choice of an eco-responsible structure is obvious.
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