3 future event trends post COVID

immersive geodesic dome
11/6/2020
Hugo Sauvanaud

The COVID-19 crisis has brought the event industry to a complete standstill and it is now one of the most affected sectors. To compensate for this impossibility of organising events, digital solutions have been developed in record time. These new solutions come in addition to existing digital practices such as the use of social networks for example. Today, 82% of participants in an event are also actors in it thanks to the sharing of their experiences on social networks. A successful event on the ground is a viral event on social networks (likes, shares, comments).

 

After more than forty years of existence, the tools and advice offered by event agencies are still evolving daily. In the face of this unprecedented coronavirus crisis, future habits and trends are emerging.

 

So what are the future trends in the events sector?

 

A people-centred event

 

As explained above, social networks and the internet more generally are taking a significant place in everyone's daily life. Artificial intelligence is becoming more democratic, and objects are becoming connected. This hold that technology has on the life of each one awakens the need to return to the essential. Human contact remains essential because it is a natural need. It encourages dialogue between participants and organisers, and this is when the relationship between a brand and its consumers begins.

 

The conviviality of an event creates a warm atmosphere to which passers-by are naturally attracted. This conviviality is created thanks to a set of key factors: a welcoming scenography, a warm structure made of natural materials such as wood, activities organised by several people and, not forgetting, an organising team that is up for it! This is the strategy thatAdidas & Parley decided to adopt with the agency Ubi Bene by installing a Gidshell canopy during a race organised for the protection of the oceans. CAP 3000 also followed the trend by fitting out a sales office in a wooden dome and installing it in the heart of the shopping centre.

wooden dome
Wooden dome
Wooden vault
Gridshell Vault

A dive into an immersive universe

 

Alongside this desire to get back to the simple things of human contact, consumers are constantly seeking new experiences. Digital solutions at the cutting edge of technology intrigue and fascinate. Innovating in terms of entertainment is a way to differentiate oneself and therefore to make an impression. A first experience is often remembered.

 

One of the most striking projects of the beginning of 2020 is the Virtual Harmony project by Dassault Systèmes organised in the Jardin des Plantes in Paris by the agency ERA / Le Bureau de Prod. A colourful and emotional animation was projected onto the entire surface of a 260 m2 geodesic dome. The objective was to offer a 360° show to the spectators installed around the dome, accompanied by a violin concerto positioned inside the dome. A perfect blend of innovative technology and outstanding artistic performance.

immersive experience

 

The uniqueness of the place

 

One must constantly try to exceed the limits of one's imagination in order to surprise and create the famous " wow effect " so sought after by event professionals. Events are gradually leaving the classic venues and moving to the most atypical locations. A ski resort at a very high altitude, the rooftop of a skyscraper, the top floor of the Eiffel Tower... An unusual location is a formidable asset that adds a grandiose and exceptional touch to the event. The cultural media Cercle has understood this and organises electro gatherings exclusively in unusual places. Victims of their own success, all of these events are sold out as soon as they go on sale.

Musical event at the foot of a rocket

 

 

Despite a complicated start to the year, punctuated by event cancellations and postponements, the post COVID-19 year promises to be full of activities to catch up!

 

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