5 tips for a successful trade show

You want to participate in a trade show but you don't know how to differentiate yourself? Don't panic, we'll give you our best advice to make your event a success!

Whether it is to communicate about your new products, increase your reputation or monitor the competition, taking part in a trade fair requires a certain amount of organisation beforehand and a significant investment that you must seek to make profitable.

This type of event represents a strong added value with an audience that is certainly interested in the latest innovations in your field of expertise! It is therefore the perfect opportunity to stand out thanks to good planning, an attractive stand and much more... 

Discover our 5 tips to make your stand THE spot not to be missed!

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1. Choose a strategic and easily accessible location

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The first tip is to plan ahead! Location is everything at a trade show and the best seats often go fast... By opting for higher traffic points , you will see the number of interactions with your future prospects increase.  

It is best to locate in a large central or corner aisle, which will ensure accessibility to your stand from several adjacent routes. Although these locations are quite expensive, it is better to have a small but well placed stand than a larger space that is too far away from the attraction areas... 

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A small additional recommendation: you can also choose to set up close to an advertiser who is already well known, which will attract prospects directly to your area and boost your visibility ! Might as well take advantage of the solidarity between neighbours, right? 

In fact, don't hesitate to negotiate your installation and its price if you plan to return several years in a row. You will save money in the long run and you will not have to start planning your event from scratch. This will save you a lot of time for your next appearances!

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2. Optimise your space according to your needs

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Every square metre must be used! In this limited space, you need to be able to stand out from the competition with design tricks that will optimise your space. 

First of all, it is important to create a warm atmosphere that makes people want to come and meet you. A small relaxation area is always welcome! A few comfortable armchairs and a hot cup of coffee or tea (depending on the season) are enough to attract visitors and make them feel pampered. But beware of those who come with the sole purpose of taking it easy by making a top 10 list of the best cocooning furniture in the show...

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If you have the possibility (i.e. the budget, of course), you can opt for a larger stand and take advantage of it to play more on the scenography with spaces with various uses: product exhibition, animations, meeting area with tables, chairs and water fountain... Enough to stay a good moment on your stand!

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3. Opt for a reusable mobile stand, even outdoors

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Would you like to be able to exhibit several times a year at different trade fairs? From renting to buying, you can also consider creating your own customised stand in your company's image. From the soundproofing system to the selection of materials, having a turnkey structure that meets all your needs is a high initial investment but one that will pay for itself very quickly. 

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The Container Design is a modular structure that is perfectly suited for this purpose. Its high-end finish and simplified logistics allow you to showcase your brand by creating an innovative, high-quality space. Easily transportable and quick to install, it is the ideal structure to combine user-friendliness and aesthetics!

Do you want to surprise your visitors from start to finish? The containers can be combined to create an additional floor. Space saving, differentiation and innovation : wouldn't this be the perfect companion for your next trade fair?  

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Why not try an outdoor stand? If you need more space to display your larger products, an outdoor installation will give you a considerably larger area. Whether you opt for a Domeor a Vault or a Container DesignOur structures are reusable, weatherproof and offer many customisable options to enhance your brand or product.

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4. Stand out from the crowd with an attractive decor that reflects the company's image

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You now have the ideal location and the ideal structure with an optimised space. It's up to you to design a stand that reflects your image and will guarantee attractiveness, new customers and strategic partnerships. 

The world attracts the world! Your tailor-made stand, decorated with your own graphic charter, will allow your most loyal customers to spot you at each trade show and come to meet you.

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Put yourself in the shoes of a visitor strolling down the aisle, looking for an interesting exhibition...

 The stands pass by and you see a few leaflets in a mess on a folding table, a cooled coffee pot here, an unoriginal kakemono there... Nothing very interesting, you have the feeling you are wasting your time.

You hesitate to leave quickly, but your eyes are suddenly drawn to a brightly coloured space. bright colours with large, dynamic posters that arouse your curiosity. You decide to get closer. You are now faced with an attractive and well laid out space that allows you to enter directly into thethe brand's world !

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As you can see, the public is more attracted by a dynamic and warm décor that makes your company look young and modern .

Plants, lights, video screens, goodies with your image... Be creative (without being too much) to create an emotional experience!  

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5. Establish a privileged contact by practising one-to-one

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The most important thing: a smile. Yes, there is nothing more pleasant for a visitor than to be greeted with a friendly "Hello, would you like some information?". 

Participating in a trade show gives you the opportunity to create a strong bond with your prospects. So deploy your best ambassadors to inform the public with passion, elocution and a touch of commercial talent of course. 

If you have opted for a large stand and you are short of staff, you can even brief a receptionist who can answer a few questions about your company and redirect the most interested to qualified staff. 

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Take advantage of this event to find out more about the expectations of your core target group! This is the perfect opportunity to clarify your brand identity while better understanding their specific needs.

Digital or paper version? It is important to support your sales pitch with the communication media of your choice: tablets, catalogues, brochures, leaflets, etc. 

Do you want to increase the attractiveness of your stand? Organising an original animation such as a game or a competition led by a dynamic team will be the little extra that will make the difference. 

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You are now ready to organise your next trade fair! As we have seen with the many advantages of the roadshow, going out to meet your public is synonymous with success and notoriety. There's no better way to connect with your prospects than by attending a trade show.

This type of event has many benefits for a company wishing to make itself known and develop its network. With the right material and human resources, you can be sure of obtaining positive spin-offs with the establishment of strategic partnerships.

So don't hesitate any longer, organise your next appearance today with a stand worthy of the name!

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