The official Ford Trucks stand for the legendary Grand-Prix!
Type of event
Product launch
Structure size
60 m²
Place of installation
Le Castellet
Year
2023
Ford Trucks relies on the Woodbox to promote its brand and gain visibility during the legendary Grand-Prix Camion. For the occasion, six Woodbox structures were deployed to create several distinct areas within the structure: a boutique area, a lounge and catering area and a promotional area.
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