The BMW brand and TYDE boat builder are presenting THE ICON, a symbol of more sustainable mobility on the water. For the occasion, six FUGU glass cubes were brought together to create a personalized space that perfectly reflects the BMW universe!
An activation that stands out for its scenography and the modularity of its structure.
By clicking on "Accept all cookies", you agree that cookies may be stored on your device in order to improve the navigation of the site and to analyse its use. See our Legal Notice for more information.
