This was the mission entrusted by Hopscotch to FUGU during its influencer trip for the new women's fragrance Pure Musc by Narciso Rodriguez.
The objective was to enchant and surprise the guests to create the alchemy of a memorable and above all "Instagrammable" event. A press relations 2.0 event to promote the new perfume in an impactful and differentiating way.
Following this brief, FUGU proposed the geodesic dome to guarantee both:
- Easy to assemble
- A light but ultra-rigid construction process to resist wind and weather
- A 360° panoramic view thanks to its crystal membrane
- An aestheticism in connection with winter with its Igloo effect
A beautiful location that was also technically hostile and challenging.